{"id":2034,"date":"2021-05-18T08:04:00","date_gmt":"2021-05-18T08:04:00","guid":{"rendered":"https:\/\/veryprettyvegan.com\/?p=2034"},"modified":"2021-06-24T08:11:14","modified_gmt":"2021-06-24T08:11:14","slug":"opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did","status":"publish","type":"post","link":"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/","title":{"rendered":"Opening a small business during the pandemic was the craziest thing we ever did"},"content":{"rendered":"\n

Hello! <\/p>\n\n\n\n

When you tell people you\u2019re thinking about opening an indie \u2018beauty\u2019 business, they\u2019re quick to respond, I\u2019ve always wanted to do that. <\/em><\/p>\n\n\n\n

It\u2019s every beauty lover’s fantasy. Yet nothing can quite prepare you for the reality of starting any business, even<\/em> under normal conditions. <\/p>\n\n\n\n

Throw in the pandemic-that-shall-not be-named devastating supply chains, destroying businesses, and killing hundreds of thousands of your fellow citizens.<\/p>\n\n\n\n

See, early last year we put our life savings into building Very Pretty Vegan. <\/p>\n\n\n\n

Built in our hometown of Lichfield Staffordshire we wanted to add to the thriving small business community. <\/p>\n\n\n\n

Then along rolled March and all that initial excitement turned into \u2018<\/strong>I\u2019ve made a huge mistake.\u2019<\/em><\/strong><\/p>\n\n\n\n

I thought I had crunched the numbers\u2026 turns out I hadn\u2019t predicted a global stand-still combined with no childcare and school for the best part of a year. \u2028 \u2028 <\/p>\n\n\n\n

So why do it at all? Why not cut our losses? <\/p>\n\n\n\n

Because we could afford to keep going, maybe. <\/p>\n\n\n\n

Because we could go online, maybe. <\/p>\n\n\n\n

Because I believe that obstacles fuel your fire, maybe.<\/p>\n\n\n\n

Deep down I  believe in women embracing their awesome natural beauty and the good that natural products can do for us. <\/p>\n\n\n\n

In a time of social media filters, dodgy influencers, and all sorts of dodgy procedures, this matters more than ever. <\/p>\n\n\n\n

Good things happen outside your comfort-zone.<\/p>\n\n\n\n

The good news is our online sales have steadily risen during the pandemic. <\/p>\n\n\n\n

People are waking up to cr*p inside almost all high street beauty products, and are wanting to take care of themselves with products based in nature. <\/p>\n\n\n\n

As the pandemic burned on, we\u2019ve moved to a bigger office space. It turns out that having a nice big space away from the house during a lockdown was an incredible luxury.<\/p>\n\n\n\n

We\u2019ve got a snazzy new shipping system and a new storage space for all the products so that our home is actually home again! <\/p>\n\n\n\n

I\u2019ve built tighter bonds with the other indies in the supply chain. Sometimes over success, sometimes over failures, sometimes over a rum and diet coke. <\/p>\n\n\n\n

\u2028In truth, like everyone, we\u2019re not out of the woods. We\u2019re still waiting to see if this will work.\u2028\u2028 <\/p>\n\n\n\n

Remember, good things happen outside your comfort-zone.<\/strong><\/p>\n\n\n\n

Love \ud83d\udc97<\/p>\n\n\n\n

Emma x<\/p>\n","protected":false},"excerpt":{"rendered":"

Hello!  When you tell people you\u2019re thinking about opening an indie \u2018beauty\u2019 business, they\u2019re quick to respond, I\u2019ve always wanted to do that.  It\u2019s every beauty lover’s fantasy. Yet nothing can quite prepare you for the reality of starting any business, even under normal conditions.  Throw in the pandemic-that-shall-not be-named devastating supply chains, destroying businesses, […]<\/p>\n","protected":false},"author":2,"featured_media":2035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[34],"yoast_head":"\nOpening a small business during the pandemic was the craziest thing we ever did - Very Pretty Vegan<\/title>\n<meta name=\"description\" content=\"Nothing can quite prepare you for the reality of starting any business, even under normal conditions. So what happens when you throw in a global pandemic...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opening a small business during the pandemic was the craziest thing we ever did - Very Pretty Vegan\" \/>\n<meta property=\"og:description\" content=\"Nothing can quite prepare you for the reality of starting any business, even under normal conditions. So what happens when you throw in a global pandemic...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/\" \/>\n<meta property=\"og:site_name\" content=\"Very Pretty Vegan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VeryPrettyVegan\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/VeryPrettyVegan\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T08:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-24T08:11:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/veryprettyvegan.com\/wp-content\/uploads\/2021\/06\/Opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/veryprettyvegan.com\/#organization\",\"name\":\"Very Pretty Vegan\",\"url\":\"https:\/\/veryprettyvegan.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/VeryPrettyVegan\/\",\"https:\/\/www.instagram.com\/veryprettyvegan\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/veryprettyvegan.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/veryprettyvegan.com\/wp-content\/uploads\/2020\/06\/VPV-Checkout-Logo.png\",\"contentUrl\":\"https:\/\/veryprettyvegan.com\/wp-content\/uploads\/2020\/06\/VPV-Checkout-Logo.png\",\"width\":450,\"height\":99,\"caption\":\"Very Pretty Vegan\"},\"image\":{\"@id\":\"https:\/\/veryprettyvegan.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/veryprettyvegan.com\/#website\",\"url\":\"https:\/\/veryprettyvegan.com\/\",\"name\":\"Very Pretty Vegan\",\"description\":\"The Home Of The Goddess GlowHair Revival System\",\"publisher\":{\"@id\":\"https:\/\/veryprettyvegan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/veryprettyvegan.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/veryprettyvegan.com\/wp-content\/uploads\/2021\/06\/Opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did.png\",\"contentUrl\":\"https:\/\/veryprettyvegan.com\/wp-content\/uploads\/2021\/06\/Opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did.png\",\"width\":1080,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#webpage\",\"url\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/\",\"name\":\"Opening a small business during the pandemic was the craziest thing we ever did - Very Pretty Vegan\",\"isPartOf\":{\"@id\":\"https:\/\/veryprettyvegan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#primaryimage\"},\"datePublished\":\"2021-05-18T08:04:00+00:00\",\"dateModified\":\"2021-06-24T08:11:14+00:00\",\"description\":\"Nothing can quite prepare you for the reality of starting any business, even under normal conditions. So what happens when you throw in a global pandemic...\",\"breadcrumb\":{\"@id\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/veryprettyvegan.com\/\",\"url\":\"https:\/\/veryprettyvegan.com\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#webpage\"},\"author\":{\"@id\":\"https:\/\/veryprettyvegan.com\/#\/schema\/person\/e310b2c386d334c95ee2dd51521e5ce6\"},\"headline\":\"Opening a small business during the pandemic was the craziest thing we ever did\",\"datePublished\":\"2021-05-18T08:04:00+00:00\",\"dateModified\":\"2021-06-24T08:11:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#webpage\"},\"wordCount\":412,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/veryprettyvegan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/veryprettyvegan.com\/wp-content\/uploads\/2021\/06\/Opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did.png\",\"keywords\":[\"Life\"],\"articleSection\":[\"The Very Pretty Vegan Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/veryprettyvegan.com\/opening-a-small-business-during-the-pandemic-was-the-craziest-thing-we-ever-did\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/veryprettyvegan.com\/#\/schema\/person\/e310b2c386d334c95ee2dd51521e5ce6\",\"name\":\"Emma\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/veryprettyvegan.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/veryprettyvegan.com\/wp-content\/uploads\/2020\/06\/Emma-h-96x96.jpg\",\"contentUrl\":\"https:\/\/veryprettyvegan.com\/wp-content\/uploads\/2020\/06\/Emma-h-96x96.jpg\",\"caption\":\"Emma\"},\"sameAs\":[\"https:\/\/veryprettyvegan.com\/\",\"https:\/\/www.facebook.com\/VeryPrettyVegan\/\",\"https:\/\/www.instagram.com\/veryprettyvegan\/\"],\"url\":\"https:\/\/veryprettyvegan.com\/author\/veryprettyvega\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/veryprettyvegan.com\/wp-json\/wp\/v2\/posts\/2034"}],"collection":[{"href":"https:\/\/veryprettyvegan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veryprettyvegan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veryprettyvegan.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/veryprettyvegan.com\/wp-json\/wp\/v2\/comments?post=2034"}],"version-history":[{"count":0,"href":"https:\/\/veryprettyvegan.com\/wp-json\/wp\/v2\/posts\/2034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veryprettyvegan.com\/wp-json\/wp\/v2\/media\/2035"}],"wp:attachment":[{"href":"https:\/\/veryprettyvegan.com\/wp-json\/wp\/v2\/media?parent=2034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veryprettyvegan.com\/wp-json\/wp\/v2\/categories?post=2034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veryprettyvegan.com\/wp-json\/wp\/v2\/tags?post=2034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}